First Name *
Last Name *
Address 1 *
Address 2
City *
State *
Zip *
Country *
Email Address *
Day Phone *
Birthdate *
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Gender *
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Male
Female
On average, how many cups of coffee do you drink in a typical day? If you drink coffee, but less frequently than once a day, please pick 1. *
Of the number of cups of coffee that you drink in a typical day, how many do you drink at home? *
Of the number of cups of coffee that you drink in a typical day, how many do you drink at work? *
Of the number of cups of coffee that you drink in a typical day, how many do you drink at any other location? *
Please specify the other location
In how many of the last 10 cups of coffee have you used COFFEE-MATE? Consider only those cups that you were able to customize (lighten/sweeten the way you want). *
Thinking of your non-dairy creamers, which brands have you used in the past three months? (check all that apply) *
Store brand Coffee-mate liquid creamer Coffee-mate powdered creamer International Delight Other
Is COFFEE-MATE available when you get coffee away from home? *
Yes
No
If not available, do you actively ask for COFFEE-MATE when you get coffee away from home? *
Yes
No
Which of the following statements best describes the way you feel about COFFEE-MATE? (If you have never used the Brand, base your answer on any impressions you may have.) *
It’s the only brand of non-dairy coffee creamer for me It’s the non-dairy coffee creamer brand I prefer most and use most of the time It’s one of the several non-dairy coffee creamer brands I prefer I only use this brand under certain circumstances I don’t use this brand but might consider using it in the future I would never consider using this brand
Do you have a favorite flavor of COFFEE-MATE? *
No, I like regular Coffee-mate the best No, I like to mix it up I have a few favorites, but I don’t stick to one flavor Yes, I have a favorite flavor
If so, which flavor is your favorite?
How likely are you to recommend COFFEE-MATE to a friend on a scale of 1 to 10. (1 being highly unlikely, 5 being neutral and 10 being very likely) *
On average, how many people do you talk to each day? (Include friends, family, co-workers, face-to-face, phone and internet communications) *
1 - 5 6 - 10 11 - 15 16+
You recently discovered a food product that you love. You… *
Tell everyone you know about it Only tell your family members and close friends about it Keep it to yourself Do nothing in particular / may or may not tell others
Which of these kinds of people have you recommended any type of product or service to in the past month? Select all that apply: *
Family Friends Colleagues or co-workers People who share a similar hobby or interest of yours People you know through a community group or other activity People you meet online and keep in touch with (e.g. message board, blog) People you don’t necessarily know, but have run into at a store or at another location (e.g. park, doctor’s office, post-office) People you train, coach or teach Other I have not recommended any type of product or service in the past month
Which of these organizations or activities, if any, do you actively participate in? Please check all that apply. *
A sports team PTA or parent support group United Way, American Red Cross or other charitable organizations Rotary International, Lions Clubs International or other similar organizations Church, Temple or religious organization Book Club Gourmet Cooking Fine Dining Visiting Art Galleries Going to Museums Going to the Theater Attending Musical Performances Entertaining / Social-planning Travel Arts & Crafts Fashion / Beauty Other I don’t participate in any of these organizations or activities
Which of the following statements describe you? Please select all that apply. *
I lead or organize a community activity (e.g. coach a sports team, organize PTA, Church, or other community events) I lead or organize events or activities at work I initiate or organize social activities for groups of my friends (e.g. hosting parties, getting friends together for social outings) I like to help out with organizing events or activities, but I generally do not take the lead I am more likely to participate in activities other people organize
Please indicate how likely you are to participate in the following activities on a scale of 1 to 5, with 1 being not likely at all and 5 being highly likely.
Receiving a forwarded email for informational or entertainment purposes (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Forwarding an email for informational or entertainment purposes (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Reading message boards on websites (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Posting a comment on a message board on website (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Reading a blog (a website with regular entries of commentary) *
Writing a blog or online journal (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Watching a video on a video sharing site such as Youtube.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Posting a video on a video sharing site such as Youtube.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Viewing photos on a photo sharing site such as Flickr.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Posting photos on a photo sharing site such as Flickr.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Signing up for a social networking site such as Facebook.com, LinkedIn.com, Reunion.com or Classmates.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Actively participating in or using a social networking site such as Facebook.com, LinkedIn.com, Reunion.com or Classmates.com (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Playing games online (1 for “I am not likely at all to do this” to 5 for “I am highly likely to do this”) *
Tell us what would make you a great member of the COFFEE-MATE Brew Crew. Please be specific. *
How did you find out about the COFFEE-MATE Brew Crew program? *
Email from Néstle Website From a Team Member Other
Please indicate which Website, Team Member, or specify Other here
Birthdate *
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Code of Conduct:
These are the rules for message board posts, communications, and general behavior on the Brew Crew website and when you are representing COFFEE-MATE elsewhere.
Any violation of these rules can lead to member suspension or possible removal from the team. We also reserve the right to void any points accumulated by a member who is in violation of this code of conduct.
First and foremost, be honest about your relationship with COFFEE-MATE. Let people know you are a COFFEE-MATE brand ambassador and sometimes receive incentives for participating on the Brew Crew.
It is an FTC requirement that all compensated or incentived ambassadors of a brand disclose this relationship whenever communicating in reference to that brand. Therefore, whenever you post on your social networks or blog in reference to COFFEE-MATE, it is imperative that you disclose your involvement in the Brew Crew team. Sample language:
"I am a member of the Coffee-Mate Brew Crew, a team of people who love and help spread the word about Coffee-Mate. As a team member, I receive product and incentives in exchange for participating in brand related activities, both online and offline. To find out more, visit: team.coffee-mate.com."
Sample language for Twitter (may be sent as a follow up tweet to any brand-related tweets):
"Member of the Coffee-Mate Brew Crew"
In addition, there should be no:
Creating or utilizing technology to generate fraudulent point activity including: bots, spiders, email or IM spam Creating multiple user accounts or misrepresenting yourself in the application Posting outside pre-determined (by Brew Crew staff) third-party message boards, forums, communities or blogs Posting negative comments or statements about the Brew Crew, COFFEE-MATE or any Nestle brand Misuse of Nestle assets including logos, photos or other electronic images Posting images of people without their express permission. All posting must be of people 18 or older. Posting of third-party content. This includes use of characters, trademarks, music, etc. If it isn't yours, don't post it. Misrepresentation in activity submissions in any way
COFFEE-MATE Brew Crew message boards are not to be used for:
Giving out personal information (email address, phone number, etc.) Promoting, selling or spamming on behalf of any other products or brands Uploading or posting of any computer viruses, harmful files or programs Uploading any material deemed by Brew Crew staff as vulgar or inappropriate Sending threatening or insulting messages to other Brew Crew members Any unlawful purpose or activity
The message board is a forum for the members of the Brew Crew to communicate and share ideas about COFFEE-MATE, in a positive manner. The following type of posts will not be posted:
libelous, defamatory, pornographic, indecent, harassing, threatening, harmful, abusive, invasive of privacy or publicity rights, inflammatory or otherwise objectionable
Remember: We reserve the right to suspend, deactivate the account of or remove from the team any member found to be in violation of these rules or for any reason at the discretion of COFFEE-MATE Brew Crew program administrators. If you feel that members are not using proper judgment, making personal attacks or insensitive remarks please email us using the Contact Us page. While we encourage free thinking and an individual's opinion, the COFFEE-MATE Brew Crew forum is a privilege and serves as a meeting place for an exclusive community. Negative behavior detracts from the experience of this group and will not be tolerated.
I have read and agree to the code of conduct
